Grow and thrive as an independent.
Door Performance Group has been the standard for independent door owners since 2015 — a small, non-competing, geographically exclusive group that works through the hard decisions together, so you can win in a changing and consolidating industry as a committed independent and local service company.
Is my margin healthy in every line of the business — or just on average?
One seat per territoryResidential, commercial, or both
- 10+years running this peer-group model with independent door owners
- 2Xaverage member revenue growth over the past decade
- 30%+increase in gross profit percentage across the member group
- 1seat per territory — so no one in the room is your competitor
Results reflect E Squared’s garage door & dock member group; individual member outcomes vary.
Over a decade as the standard for independent door owners.
Door Performance Group began in 2015 with a simple idea: independent owners get stronger when they work through the hard questions together. Ten-plus years later, it is how serious independent door companies stay competitive.
Where it started
E Squared launched the group for independent garage door and dock owners — and has facilitated it ever since.
A proven rhythm
A steady cadence and a real commitment from every member. The group meets in person twice a year for a dynamic, member-driven meeting — Win / Loss / Need updates, best-practice deep dives, open discussion — and we regularly visit member companies to learn on site from them.
A room you can trust
One owner per territory, comparable scale, no direct competitors. That is why members say what they really think — and why the advice is worth having.
Results that compound
Members have doubled revenue, lifted gross profit percentage by more than 30%, built leadership teams and handed businesses to the next generation.
One group for every kind of door company.
Members run residential, commercial and mixed businesses. Seeing how the other models compete, price and staff is a big part of the value.
Residential
Service, replacement and installation for homeowners — where pricing, marketing, dispatch and technician quality decide who earns the next call.
Commercial
Service agreements, dock and industrial work, projects and bids — where margin, backlog and recurring revenue shape the business.
Both
Running a mix? Peers compare how the blend affects margin, cash collection and staffing — and how to grow each side without hurting the other.
What independent door owners are actually asking.
Not generic advice. A room of peers who have already worked through the same problems, in open and honest conversation.
Register your interest01Is my margin healthy in every line of the business?
A healthy blended number can hide a weak line — residential service, replacement, installs, commercial contracts, dock. Many owners aren’t sure what “normal” looks like for a company their size.
In the group, peers at your scale and mix talk openly about how they run each line — sharing as much as they’re comfortable with — so you can decide where to push and what to fix.
02How do I pay my leadership team so they think like owners?
Incentive plans that tie pay to the results that actually drive the business are one of the biggest levers an owner has — and one of the hardest to design alone.
Members share what has worked (and what backfired), and learn how peers running businesses their size approach pay.
03How do I raise the standard of service — and keep great technicians?
Service quality wins customers and holds margin. It depends on hiring, training and retaining technicians and installers — the hardest part of the business for almost every owner.
The group works through hiring, onboarding, training programs and retention with owners who have built them and can show you what to copy.
04Are we growing the right way — or just getting bigger?
Organic growth, new markets, acquisitions, a different residential and commercial mix, new systems — every option costs cash and management time. The group pressure-tests each decision with owners who have made the same calls, including members who have expanded through M&A.
05Can I stay independent and still compete?
Consolidators and national brands win on scale, systems and discipline. Independents can match that discipline together — shared playbooks, stronger leadership teams, clearer financial visibility — without selling equity or giving up control.
And when you start thinking about what’s next — a family handoff, an internal buyout, or an eventual sale — you will have built a business that can be transferred on your terms.
The industry is consolidating. Independents need a plan.
Private-equity-backed platforms and national brands are buying scale, technicians and market share across residential, commercial and dock. Independent owners need a third option.
Go it alone
Compete against consolidators with more capital, more technology and deeper benches — by yourself, with no one to test your decisions against.
Grow and thrive, together
Learn from real peers, professionalize your financial management, build leaders who can run the business — and decide what’s next on your own timeline.
One rhythm, all year.
A small, structured group with real meetings, steady contact between them, and ideas you can act on.
A fit conversation
A short, confidential call to confirm your territory, scale and service mix.
Two dynamic meetings a year
In-person, member-driven meetings with Win / Loss / Need updates, best-practice deep dives and open discussion.
Connected between meetings
Regular follow-up and a private peer channel for fast answers when you need them.
Learning on site
We regularly visit member companies, so the group learns firsthand from how each one actually runs.
One-on-one financial support
Hands-on help with your own financials, available on demand when you want it — never required.
Optional- Non-competing owners
- One seat per territory
- Built on transparency
- Facilitated by E Squared
A decade of results in Door & Dock.
Over 10+ years, independent door owners in the group faced the same consolidation pressure you do. Members doubled revenue and lifted gross profit percentage by more than 30% — and built the capabilities behind it.
Leadership teams built
Members developed leadership teams that can run the business.
Geographic expansion via M&A
Members expanded into new markets through acquisitions.
Formal training programs
Members built formal training programs for their teams.
Stronger incentive pay plans
Improved incentive pay that aligns the team with company results.
Enterprise-grade ERP systems
Members implemented solid ERP systems.
Outsized valuation growth
Substantial growth in business valuations across the group.
Transitions to the next generation
We’ve seen generational transitions to family — sons and daughters stepping into ownership of the businesses their parents built.
Residential and commercial members
The group brings residential, commercial and mixed companies into the same room, so every owner sees more than their own model.
Results reflect E Squared’s garage door & dock member group; individual member outcomes vary.
What door industry leaders say about E Squared.
Owners and presidents from our garage door & dock peer group, in their own words.
E Squared has been one of the most impactful partnerships in my time in leadership. The network of other garage door dealers E Squared has connected me to has fostered mentorships and friendships that I value tremendously and otherwise wouldn’t have had the opportunity to create.
Over the past 10+ years, being part of E Squared’s peer group has been awesome for our business. Meeting twice a year with other company leaders gives us fresh, big-picture ideas. … E Squared has helped us make real progress, and we couldn’t ask for a better partner to work with.
My company went from performing good to performing elite. This was a direct result of working with [E Squared]. I’ve always had the grind and hustle, but [they were] able to give clear direction and guidance with strategic planning, details and data.
Working with E Squared over the past several years has been an invaluable part of my development as President of Broten Garage Door Sales. The network of experienced and successful industry leaders … has given me people I can turn to when making important decisions for my business. I’ve seen the value of E Squared show up not only in our bottom line, but also in our company culture and continued growth.
[E Squared] has created a unique network that brings together a select group of successful door companies, and an environment where we can openly share ideas, experiences and best practices. I come away from every meeting with something valuable that I can implement to improve our business.
Testimonials are from members of E Squared’s garage door & dock peer group and have been lightly edited for clarity and length; bracketed text clarifies the speaker’s reference.
Who the group is built for.
Members are comparable in scale and ambition, so every conversation in the room is relevant to every owner in it.
- $8M – $30M in annual revenueLarge enough to need real management structure; small enough that the owner still shapes the business.
- Growing EBITDAA profitable company with earnings moving in the right direction — and the appetite to keep them there.
- Residential, commercial, or bothOpen to a mix of residential and commercial, or focused on just one. The group includes both.
- A commitment to better serviceYou treat service quality as the engine of growth and want to raise the standard in your market.
- Building professional leadership and teamsYou are developing managers and leaders who can run the business without you in every decision.
- Independently ownedNot owned by a consolidator, with one exclusive territory per member.
Not sure you fit every line? Register anyway and tell us about your business — the first conversation is how we find out.
Straight answers.
Anything else you’d like to know before you register? Ask us on your first call.
Who else is in the group?
Independent door company owners of comparable scale — residential, commercial and mixed — with one member per exclusive territory, so you are never sharing a room with a direct competitor.
I only do residential (or only commercial). Is it still a fit?
Yes. Members run residential, commercial or a mix of both. Seeing how other models operate is part of the value, and most of the work — margins, people, systems, leadership — applies to every kind of door business.
Do I have to be thinking about selling?
No. The group is about making independent businesses stronger. Succession and transition planning — a family handoff, an internal buyout, or an eventual sale — is part of the conversation when you want it, but it is never the starting point.
How much time does it take?
Two in-person meetings each year, regular follow-up between them, periodic visits to member companies, and a private channel you use as much or as little as you like. One-on-one financial support is optional and on demand.
How is this different from a trade association or buying group?
It is a small, private group of non-competing owners built around transparency and learning from each other — not a franchise, a buying group or a conference. You share what you’re comfortable sharing, and you keep full ownership and control of your business.
What happens after I register?
A short, confidential conversation to confirm fit — territory, scale and service mix — and answer your questions. Details on membership terms are shared on that first conversation.
One seat per territory. Check yours.
Register to start a confidential conversation about your market and whether Door Performance Group is the right fit.
Find out more & register
Facilitated by E Squared. Door Performance Group is an E Squared Industry Services program. We have run peer groups for independent owners since 2015. Learn more at esquaredconsultants.com.
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